The top four food trends for 2019...

With 2019 well underway, we've taken a look at some of the biggest trends affecting grains and legumes this year...

1. Digestive Wellness

Digestive wellness is once again the number one trend for the coming year and with good reason. Emerging research, media attention and consumer demand is driving this trend, with prebiotics and fibre leading the way for innovation.

Pushing the fibre trend, resistant starch (RS) - a specific type of fibre - looks set to hit the mainstream in the very near future - only recently promoted on pack and in general media, RS looks set to redefine the future of fibre, appealing to younger consumers and Millennials.

FODMAPs are making their mark too, with this trend now being forecast as the next gluten free - new to FODMAPs? Find out more in our latest hot topic here.

2. Plant-Based 

Another consistent trend and one that’s unlikely to be going anywhere soon, plant-based presents opportunities for everyone in the food industry.

Snacking in particular is a key sub-driver for the plant-based trend (previously a top 5 trend in its own right) with most consumers not only wanting to snack more frequently, but wanting to snack better and include more veggies. Convenience plays a big part here, specifically for young consumers.

Advances in technology are also helping drive this trend, with many fruits, vegetables and legumes now being used in previously unthinkable formats - the proliferation of ‘healthier’ alternatives to chips is a key example, with chickpeas, lentils and peas increasingly being used in place of potatoes.

3. Good Carbs, Bad Carbs

With the ketogenic diet currently a media focus and a recent survey revealing that 25% of Australians are avoiding carbs(1), the low-carb diet is still very much on our radar.

In recent years though, the message has been one of balance rather than exclusion, with ‘quality’ carbohydrates being shown as an essential part of a healthy diet. This has led to the evolution of the idea of ‘good’ and ‘bad’ carbs, the former generally including whole grains, vegetables and fruits and the latter consisting of refined carbohydrates like biscuits, doughnuts and other 'non-whole grain' grain foods.

While there is undoubtedly a way to go on general perception of carbohydrates, for now both the public and the media are moving in the right direction with a focus on ‘quality’ carbs.  

Find out more on the merits of carbs in a balanced diet here and how carbs can assist with sports performance here. Plus our hot topic on the Ketogenic Diet delves into the pros and cons of this controversial diet - read more here.

4. Authenticity and Provenance

The trend for product provenance has been growing at a steady rate for the last few years, and is now just beginning to take off as many mainstream consumers buy into the trend.

Several factors have helped push this trend, perhaps one of the most important being a move back towards a more traditional style of eating for younger consumers. Generation X and Millennials particularly seek a point of difference in their food.

Industry has also taken a big step in promoting these products with the realisation that products with a story offer more to many consumers and help to foster connections between people and industry. The popularity of sourdough bread is a prime example of the provenance trend making an everyday product exceptional.

To find out more about other current trends like Snacking and the New Nordic Diet, simply search our blog!

References

1. New Nutrition Business. 2018. 10 Key Trends in Food, Nutrition and Health 2019.

The Power of a Plant-Based Diet for a Healthy Gut

by Anna Debenham & Alex Parker, The Biting Truth

Tired of diets promising health wonders and miracle cures that fail to eventuate? It’s time to say goodbye to the era of ‘low-everything’ diets and make room for the plant-based lifestyle!

There is growing evidence of the powers of plant-based diets (i.e. high in fibre, vitamins and minerals) on the health of your gut and your whole body, as well as reducing our risk of developing Type 2 Diabetes and Cardiovascular Disease by 20-25% ^1-6. Following a diet that looks after your gut is imperative. After all, it’s where your food enters your body! Your gut helps you absorb nutrients, keep your immune system strong and prevent certain cancers. As well as your gut health, dietary fibre has profound impacts on your mood, fatigue, stress, mental health, weight and skin.

6 out of 10 Aussies are not eating enough fibre, so most of us could benefit from adding a little more to our diet! If you are worried that this might mean giving up meat, poultry, fish and dairy foods, then rest assured you don’t have to become vegetarian or vegan to reap the benefits of a plant-based diet!

Sounds like a winner? Let’s introduce you to this golden way of eating:

What is a plant-based diet?

A plant-based diet is one that focuses on including a variety of foods that are loaded with fibre - think fruits, vegetables, legumes, whole grains, nuts and seeds. Getting enough fibre is important, but eating a combination of different types of fibre is just as essential for good digestive health.

• Soluble fibre: helps lower cholesterol and slow digestion. Eat more legumes, oats, barley, nuts, fruits and veggies. 
• Insoluble fibre: promotes regular bowel movements. Eat more whole grains, nuts, seeds, fruits and veggies.
• Resistant starch: act as food for our healthy gut bacteria (potentially the most important type). Eat more legumes (lentils, beans), whole grains, potatoes and firm bananas.

Good Sources of Dietary Fibre

Legumes (chickpeas, red kidney beans, four bean mix, lentils):

Legumes contain a type of fibre called ‘prebiotic fibre’, which feed our good gut bacteria and produce short chain fatty acids. Prebiotic fibre nourishes your intestinal cells and helps to push along the all-important fibre through your gut. Legumes may cause you to feel gassy, or bloated, but this is completely normal (did you know men fart on average 12 times a day and women 7 times). Start introducing legumes in small portions and gradually increase over the next few weeks (and remember to drink plenty of water to help push things along!). This way, you let your gut bacteria gradually adjust to your high(er)-fibre diet without any surprising changes in your bowel habits.

Grains (, oats, barley, rye, whole grain bread, brown rice, bran):

Cutting carbs has been shown to upset gut flora, so the paleo diet is out and grains are back in! In particular, fibre from grain foods has been shown to benefit our overall health, as they contain polysaccharides which provide bulk and absorb water to promote normal bowel movements. Many grains are also a good source of resistant starch (remember this is the food for our gut bacteria).

Fruits and veg:

Fruit and vegetables contain simple sugars which draw water into the gut to assist movement of fibre and prevent constipation. Rather than building your meals around protein try building them around your vegetables. Then add your grains and or legumes, top with crunchy nuts or seeds and finally add your meat, dairy, fish or eggs.

Are you getting enough?

A high fibre diet should give you a score of 4 or 5 on the Bristol Stool Chart. If yours is less than 4 then you may need more fibre in your diet.

6 Ways to Boost Your Fibre

1. In your next spag bol or lasagna, swap 50% minced meat for 50% lentils, or for black beans in your beef patties and meatballs.
2. Mix up your grains. Wheat is the most commonly eaten grain, but have you tried quinoa, spelt, teff, barley, rye, amaranth, buckwheat, bulgur, millet or sorghum? These will keep things interesting in your plant-based routine.
3. Choose whole grain breads and cereals instead of refined varieties.
4. Fill half your plate with non-starchy veggies.
5. Enjoy a handful of nuts and seeds as a snack.
6. Enjoy a potato salad for a dose of resistant starch

Summary

We are huge advocates of plant-based eating, as it encourages you to eat loads of fruits, vegetables, whole grains, legumes, nuts and seeds – all while still allowing for meats and other animal products. Following a plant based diet that is high in fibre is associated with improved digestive health as well as other health benefits. The type of fibre matters, which is why it’s important to enjoy variety (soluble, insoluble, resistant).

References

1.McMacken M, Shah S. A plant-based diet for the prevention and treatment of type 2 diabetes. Journal of Geriatric Cardiology : JGC. 2017;14(5):342-54.

2.Medina-RemÓn A, Kirwan R, Lamuela-Raventós RM, Estruch R. Dietary Patterns and the Risk of Obesity, Type 2 Diabetes Mellitus, Cardiovascular Diseases, Asthma, and Mental Health Problems. Critical reviews in food science and nutrition. 2016:00-.

3.Shang X, Scott D, Hodge AM, English DR, Giles GG, Ebeling PR, et al. Dietary protein intake and risk of type 2 diabetes: results from the Melbourne Collaborative Cohort Study and a meta-analysis of prospective studies. The American journal of clinical nutrition. 2016.

4.Melina V, Craig W, Levin S. Position of the Academy of Nutrition and Dietetics: Vegetarian Diets. Journal of the Academy of Nutrition and Dietetics. 2016;116(12):1970-80.

5.Dinu M, Abbate R, Gensini GF, Casini A, Sofi F. Vegetarian, vegan diets and multiple health outcomes: A systematic review with meta-analysis of observational studies. Critical reviews in food science and nutrition. 2017;57(17):3640-9.

6.Harland J, Garton L. An update of the evidence relating to plant-based diets and cardiovascular disease, type 2 diabetes and overweight. Nutrition Bulletin. 2016;41(4):323-38.

What’s trending in grains?

By Alexandra Locke

After a 30% drop in grains consumption in 2014 (1) and plenty of talk about the benefits of the paleo, diet, the dangers of gluten and the plus side to cutting carbs, we’re now seeing a shift in media perspective,  with a much  more positive outlook for grains overall! With the right conditions, it’s high time to start promoting the benefits of grains again and get consumers back on board.

But where do the opportunities lie? There are three key trends where we see grains leading the charge in innovation…

Digestive Wellness

More than ever before, consumers are paying attention to how a specific food can make them feel, so they’re consciously looking for the benefits that certain foods can provide. What’s more, they want to feel assured that they’re promoting their digestive health and overall wellness when making food choices – these consumers will pay a premium for products which taste good and offer functional digestive benefits.

And this is where grains, whole grains specifically, come in – whole grains exhibit an impressive nutritional profile, providing dietary fibre, protein and are a healthy source of carbohydrate , also contributing nutrients like magnesium, folate and iron to our diets. Fibre intake is directly related to our digestive health so the opportunities for whole grain innovation in this category are big!

Good Carbs, Bad Carbs

Over the past year or so we've increasingly seen consumers understanding that there are ‘good’ and ‘bad’ carbs, with an emphasis on the importance of choosing the most healthful carbohydrate format. Both the media and consumers are becoming more aware that carbohydrates are essential as part of a healthy balanced diet, focusing on crowding out refined and processed carbohydrates by increasing intake of whole grains, wholemeal bread and pseudo-grains, as well as eating more ‘alternative’ forms of carbohydrates, think sweet potato toasts and zucchini noodles.

With ‘healthier’ forms of traditionally carbohydrate heavy foods now on the rise, we’re seeing significant movement towards alternatives such as ancient grains, legumes flours and even substitution of flour with pureed veg! But again, with consumer awareness of whole grains on the rise, grains can still play a significant part in the healthful innovation of this category.

Snackification

And finally, the rise of snackification is promoting massive innovation. The Australian snacking market is now worth more than $2 billion and climbing fast (2) and Australians are now snacking four times as much as 10 years ago.

And it would appear that anything goes with this trend, any food can be engineered to be thought of as a snack, any time of day is open to snackification and there are no limits on product development - almost any ingredient that can be dried, pureed, shaped, extruded or frozen is open to innovation. Whilst grains traditionally dominated this category, we’re still seeing big opportunities for grain foods moving forward. More food than ever is being consumed on-the-go, especially at breakfast and manufacturers are innovating with grains to make healthy choices more convenient for today’s busy lifestyles.

Whilst these trends clearly present big opportunities for manufacturers and retailers, there are also significant opportunities for those at the very beginning of the supply chain – for the growers and the farmers.

These mega-trends have paved the way for several smaller trends within the grains space…

Ancient Grains 

Quinoa is now found on nearly every trendy café menu in some form or another with this group of grains being seen as untainted and intrinsically healthy. Perhaps their alternative title of pseudo-grains has helped with the allure, but this presents opportunities for diversification on farm and many young farmers are doing just that. And perhaps fonio is the next big ancient grain?

Back to Basics with Oats 

This humble grain has seen a huge resurgence in popularity in recent years and manufacturers have already taken advantage of this opportunity. Now’s the time for growers to reap the rewards of increased demand for this crop and add value in the form of exclusivity… think single origin oats, exotic flavours and on-the-go formats.

Provenance 

Consumers want to connect with their food more than ever, so now is the time for growers to tell their story. With social media at our fingertips and whole communities of consumers ready and waiting, the desire to understand where our food comes from is strong. And consumers are actively seeking out those products with a story behind them.

Now is the time to connect with consumers, tell them the story of how their product got from farm to store and enrich them with the knowledge of understanding where their food comes from. We can’t leave it just to the marketers and manufacturers to promote this category anymore – we all need to be involved with spreading the story and helping to bring back the belief in grains!

References

1. GLNC. 2017. Consumption & Attitudes Study. Unpublished.

2. Innova Market Insights Report. 2016

Looking Ahead to 2017: 5 Key Food Trends

By Alexandra Locke

As the year draws to a close, it’s time to start looking at the key trends for the year to come, highlighting new and innovative ways to reach consumers, provide key benefits and ultimately raise awareness of our brands by offering a new outlook for the coming year.

We’ve taken a look at 5 of 2017’s top trends and the considerable opportunities for change and innovation!

“A key trend is a genuine growth opportunity. It’s a set of changes in consumer beliefs and behaviours, leading to a change in a market. It’s something on which a company can base its strategy to increase sales of existing products or create new products, to boost market share and profitability.”

Number 1: Digestive Wellness 2.0

Forecast to be the biggest trend for 2017 according to the New Nutrition Business 2017 Trends Report, digestive wellness reflects the rise in consumer awareness of the effects of good and bad digestive health. Emerging research is connecting the digestive system to all areas of health including anxiety, depression, weight management and diabetes amongst many others and is continuing to reveal new developments in this area. No longer purely a reaction to the hot topic of gut health and the microbiome, this area encompasses other trends such as the gluten free movement and rise in plant based eating. 

Consumers are now paying more attention to how a specific food can make them feel, so want to feel the benefit of the products they buy and feel assured that they’re promoting their digestive health and overall wellness when making food choices – these consumers will pay a premium for products which taste good and offer functional digestive benefits. And so the opportunities for manufacturers within this sphere will grow too – this is a trend to get on board with now!

Many consumers identify gluten and lactose free foods as a key to digestive health, which will ensure these trends persist. As such, those products experiencing the most growth in this area fall within the dairy alternative category. This highlights plenty of opportunities for both grain and legume products too, as consumers become increasingly aware of the benefits of fibre on good digestive health. Key opportunities include dairy alternatives, gluten free innovation and fermented foods which are also experiencing significant resurgence and innovation - pickled lentils anyone?

Number 2: Plant-Based

“Eat food. Not too much. Mostly plants.” Sage advice from Michael Pollan which many consumers are now taking to heart with the rise of the second biggest trend for 2017 and perhaps the most opportunistic for those in the grains and legumes industry - the plant based diet. With new research demonstrating the multiple benefits of a mostly plant based diet, ranging from up to a 25% lower risk of developing cardiovascular disease and type 2 diabetes to lower incidences of obesity and smaller waist circumferences (1), the possibilities for product development within this space are numerous, with plant milks and meat and dairy alternatives all increasing and a spotlight moment for seeds and grains.

Within this trend there’s been a significant increase in the number of consumers following a Flexitarian diet promoting a mostly plant based or vegetarian approach, whilst also including small amounts of animal based products. With an increase of seven times the amount of plant based claims on packaging since 2011 (2), there’s a clear indication that this trend is here to stay. The future looks bright for natural products, legume snacks, tempeh and protein based plant foods.

Number 3: Inflammation

A relatively recent area of focus in the FMCG space, inflammation is fast becoming the next hot topic. With inflammation now linked to everything from the development of chronic disease to how effectively we handle stress, this trend is driving consumer purchasing and behavioural decisions. A recent study has shown that whole grain intake had the strongest link to anti-inflammatory markers out of 37 foods studied (3) – highlighting more opportunities for the whole grain category in 2017. 

The star in this space is surely turmeric, recently attracting much praise for its anti-inflammatory properties and appearing in everything from wraps to tea to smoothies. You only have to take a quick sweep through Instagram to encounter numerous Turmeric Lattes, Golden Mylks and Glowing Smoothies. And single serve on-the-go drinks are the number one opportunity for manufacturers looking to weigh in on the inflammation trend, offering plenty of potential for dairy alternative inflammatory busting beverages. With research on inflammation coming thick and fast, this is one trend that’s not going away!

Number 4: Good Carbs, Bad Carbs

Over the past year we've increasingly seen consumers choosing between ‘good’ and ‘bad’ carbs, with an emphasis on the importance of choosing the most healthful carbohydrate format. Both the media and consumers are becoming more aware that carbohydrates are essential as part of a healthy balanced diet, focusing on crowding out refined and processed carbohydrates by increasing intake of whole grains, wholemeal bread and pseudo-grains, as well as eating more ‘alternative’ forms of carbohydrates, think sweet potato toasts and zucchini noodles. But consumers are still cutting carbs with 35% actively cutting down on carbs as a dietary priority with the breakfast cereal category amongst the hardest hit due to the persisting perception that many cereals are overly refined, processed and high in sugar (4).

With ‘healthier’ forms of carbohydrate on the rise in 2016, we’ve seen significant movement towards alternative pasta products made with quinoa, chickpea or rice flour to products avoiding the traditional carb-heavy format as much as possible such as veggie noodles made with zucchini or beetroot, with this trend set to continue well into 2017. The focus should now be on manufacturers emphasising the importance of good forms of carbohydrates and making traditional carbohydrates more convenient - think porridge and traditional breakfast items in on-the-go formats alongside products incorporating vegetables wherever possible.

Number 5: Snackification

And finally, the rise of the snack market. With the Australian snacking market now worth more than $2 billion and climbing fast (1), this field is seeing the most innovation in response to massive consumer demand for snack products of all varieties. Grains and legume innovation in this area is rife and for good reason – Australians are now snacking four times as much as 10 years ago.

This innovation combined with a low failure rate for products makes an attractive proposition for manufacturers, with 60% of snacks launched between 2003 and 2013 still on the market in 2016(4). And it would appear that anything goes with this trend, any food can be engineered to be thought of as a snack, any time of day is open to snackification and there are no limits on product development - almost any ingredient that can be dried, pureed, shaped, extruded or frozen is open to innovation. Take Peeled Snacks for example – a vegetable based snack made from rice and pea flour which passed $10 million in sales this year (4) thanks to hitting three of the recent major trends: plant based, no added sugar and a source of veggie protein. Chickpeas in particular have seen a surge in innovation, with products including low sugar, plant based cookies, roasted chickpeas and a range of healthy spreads made with the humble legume.

Professor David Hughes, Emeritus Professor of Food Marketing at Imperial College London, sums up the gravitas of this trend, “...such is the degree to which snacking is becoming part of people’s everyday habits, whatever food commodity you are in, you need to have a snacking variant.”

For more on the irrepressible rise of the snack market, click here.

Consumers look set to continue experimenting with their preferred way of eating, working out what approach is best for them but the more trends a product can align with, the more successful it’s likely to become. And with so many areas of new and emerging research and technological and processing advances being made almost every day, it appears there are no limits to the opportunities manufacturers face throughout 2017 and beyond.

References

1. Innova Market Insights Report. 2016.

2. Harland J, Garton L. An update of the evidence relating to plant-based diets and cardiovascular disease, type 2 diabetes and overweight. Nutrition Bulletin. 2016;41(4):323-38.

3. Ozawa M, Shipley M, Kivimaki M, Singh-Manoux A, Brunner EJ. Dietary pattern, inflammation and cognitive decline: The Whitehall II prospective cohort study. Clinical nutrition. 2016.

4. Mellentin, J. New Nutrition Business. 10 Key Trends in Food, Nutrition and Health 2017. 2016.